Laddu Gopal Online Services Ltd (LADDU) — promoter pledge

Pledged promoter shares first appear in Laddu Gopal Online Services Ltd's Dec 2024 filing, covering 100% of promoter holding. The 100% pledged in Dec 2024 is the highest level on record. A year earlier, in Dec 2023, the figure was 0%.

Ranked by share of promoter holding pledged, Laddu Gopal Online Services Ltd is #1 of the 563 listed Indian companies whose latest quarterly filing reports any pledged promoter shares.

A promoter pledge means a promoter has put their own shares up as collateral, usually against a loan. It is legal and common, and SEBI requires it to be disclosed every quarter in the shareholding pattern. It matters to other shareholders because a sharp fall in the share price can trigger a margin call: if the promoter cannot top up the collateral, the lender can invoke the pledge and sell those shares in the open market, which adds selling pressure to an already falling price and, at high pledge levels, can change who controls the company. The percentage on its own is not a verdict — the level, the direction of travel and what the borrowing funded all matter.